Your pitch deck is more than just slides—it’s your startup’s story, vision, and opportunity wrapped into one powerful presentation. In this guide, we’ll show you how to build a pitch deck that gets investor attention and drives funding.

💼 Why a Great Pitch Deck Matters

In 2025, investors are flooded with opportunities. To stand out, your pitch deck must be clear, compelling, and data-backed. It’s often the first—and sometimes only—chance you get to make a strong impression.

At FundWise, we’ve reviewed hundreds of decks and found that a winning pitch deck combines storytelling, clarity, and strategic structure.

📊 Essential Slides Every Pitch Deck Needs

Here’s the slide-by-slide breakdown of what you must include:

1️⃣ Cover Slide

• Startup name, logo, tagline, and contact info

• A short, punchy one-liner that summarizes what you do

2️⃣ Problem

• What problem are you solving?

• Why is it urgent, painful, or valuable to fix?

✅ Use data or real-world scenarios to paint the picture.

3️⃣ Solution

• Introduce your product or service.

• Show how it solves the problem clearly and effectively.

• Keep it simple and visual.

4️⃣ Market Opportunity

• How big is your market (TAM/SAM/SOM)?

• Who is your ideal customer?

💡 Investors want to know if your solution can scale.

5️⃣ Product Demo / Screenshots

• Show the product in action.

• Use images, videos, or mockups.

• Highlight key features and user experience.

6️⃣ Business Model

• How do you make money?

• Show pricing, revenue streams, and customer journey.

7️⃣ Traction

• Highlight key metrics: users, revenue, growth rates, retention, etc.

• Use charts and visuals to demonstrate momentum.

📈 Proof of traction is often what seals investor interest.

8️⃣ Go-to-Market Strategy

• How will you acquire customers?

• Paid ads, partnerships, organic channels, sales, etc.

• Be specific and data-driven.

9️⃣ Competitive Landscape

• Who are your main competitors?

• What differentiates you (price, features, market, tech)?

• Include a visual matrix or quadrant.

🔟 Team

• Highlight the founders and key team members.

• Emphasize relevant experience and strengths.

• Great ideas need great executors.

1️⃣1️⃣ Financials

• 3-5 year projections: revenue, costs, burn rate

• Use graphs and tables

• Be realistic and ready to justify your numbers

1️⃣2️⃣ Funding Ask

• How much are you raising?

• What will the funds be used for?

• Share a high-level allocation (e.g. product, marketing, hiring)

🧠 Tips to Make Your Deck Stand Out

• Keep it under 15 slides.

• Be visual, not text-heavy.

• Use consistent branding and clean design.

• Tell a compelling story—problem to solution to impact.

• Practice your delivery with real feedback.